I will be teaching the seminar below on Wednesday, July 27th, 2011 from 7-8:29pm. I encourage all creative professionals in the Bay Area and Sacramento to attend. If you will be visiting from Los Angeles and New York, please stop by also. You’ll be glad you did! If you are a reader of UDUAK LAW FIRM blog, you definitely have to show up and say hi! I look forward to seeing and meeting you all, very soon!
Being a hardworking creative artist or entrepreneur is simply not enough in today’s world. There are necessary and added steps creative artists must take to clearly communicate their personal and corporate identities, succinctly, to the press to generate media buzz and sales leads. How do you do that? In this seminar, media insider and attorney, Uduak Oduok, covers exactly how. Oduok addresses both traditional and new media (social media) tools and resources to help you clearly communicate your brand identity to the press. Topics include public relations/market positioning strategy, press releases, press kit, online and social media marketing and promotions, and handling negative media buzz.
1. Understanding Offline and Online Media
2. Know Where to Find Media
3. Know What the Media Wants
4. Know What to do With the Info. you gather
4. Build Relationships
5. Build Buzz
Uduak Oduok, Esq. has almost two decades of first-hand knowledge in the fashion and entertainment industries. Ms. Oduok has counseled a range of clients from musicians, models, actors and actresses to designers on numerous areas of the law including contracts, business law, fashion and entertainment law, copyright, trademark and intellectual property law.
At 19, Uduak earned her B.A. in Speech Communications, with honors, from San Jose State University. While at San Jose State, she co-founded the African Student Union as well as competed on the school’s debate team winning numerous trophies.
Uduak also a Journalist, launched Ladybrille, the first publication focused on bringing African fashion and entertainment to the West. Recently (In 2010), Uduak was nominated for the Africa Fashion International Africa Fashion Awards for her, “Outstanding Contribution to Fashion Communications.”
Photocredit: Kaitlin Mattingly