Unfortunately, I will not attend the Licensing International Expo. event this year. But, my colleague and rockstar lawyer I profiled last year, Pamela Deese, will.
More importantly, she will be presenting on the topic of Social media and Licensors. It is an event I think Licensors, Licensees and interested parties should attend.
Read on to find out why:
Event: SPLICE Licensor Summit
Date: Monday, June 11.
Here is the gist of what Deese will discuss:
Deese will suggest best practices for Licensors including assessing risk by examining their licenseesā use of their IP and asking:
ā¢ Do your license agreements address social media? Approvals? Limitations?
ā¢ Do your licensees discuss or disclose their social media plans as part of their marketing strategy?
ā¢ Do you monitor licensee use of your IP online?
ā¢ Do you guide your licensees in appropriate uses?
In order to reduce risk, Licensors will be advised to:
ā¢ Create clear and relevant guidelines for the use and appearance of all intellectual property
ā¢ Ask for representative samples of advertising online, radio, print and television and give meaningful and timely feedback
ā¢ Survey the landscape regarding what your licensees are doing with your brand
FOR MORE DETAILS, CLICK HERE.
NOTE: To keep up with me, find me on www.ebitulawgrp.com/blog or better yet, follow me on twitter: @uduaklaw.
FASHIONENTLAW blog, authored by Ms. Uduak, was first established in 2010. It is now incorporated, in 2021, as part of the FASHIONENTLAW LAW FIRM blog. The blog is for informational purposes only and provides legal commentary and analysis on the intersection of mainstream America pop culture and the law. It also provides updates on Ms. Uduak’s speaking engagements and press activities. For inquiries on topics covered on this site, please get in touch with our firm. If you seek legal representation for your specific legal needs, please schedule a consultation.
šCall 916-857-9970 or
šEmail ([email protected])
š» Schedule a consultation directly on this site.