Licensing International Expo 2011 – #LX11 Four Seasons Hotel Pool Side Party


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They say “save the best for the last,” so I have done so with this last writing on my experience at the 2011 Licensing International Expo held at the Mandalay Bay Convention Center in Las Vegas. Should I speak about the event again, I hope to do so through my videos where I interviewed a few personalities that were present at the event.

There were many seminars, a beautiful, colorful and exciting trade floor with top brand Licensors to check out, among many attractions. But, what was most memorable, for me, was the Opening Night Party held at the Four Seasons Hotel pool side at Mandalay Bay in Las Vegas.

The party began about 6:30pm. It was a rather hot evening but as the evening wore on, it became nice and cool. There was a band playing a mixture of calypso and other world beats, the ambience was cool and relaxed. Drinks were on the house and hotel staff moved fluidly and politely among guests as they served up yummy hors d’oeuvre throughout the evening.

What intrigued me the most about this party was almost everyone I met was in some executive position and most importantly, were really there to “do” business. If you have attended a lot of conferences/tradeshows/conventions etc., you can probably attest to the fact that there is a lot more talk and socializing than anything else. This event was distinct. People had fun but they did not lose sight of why they were there i.e. to really “do” business i.e. make and close deals. I appreciated observing and being in the midst of this, a lot.

At the party, I met CEOs, CFOs, CMOs, Presidents, Vice Presidents, Directors of Licensing, Directors of Business Development and the powerful and respected lawyers who broker/ed the deals for some of these highly successful brands, among many.

It was indeed a great event and one I honestly recommend for brands that are serious about “doing” business.

Photo description: Yours truly and my fashion law colleague Staci Riordan
Photo credit- Photo 1: Michael Toolan,
Photocredit- Photo 2: Staci Riordan,

Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email ( You may also follow her on twitter at @uduaklaw


Fashion Law | Fashion Modeling Law

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