Blogging & the Law: Sarah Jessica Parker & 40 Bloggers Head to Italy for Pitti Fashion Event

In Fashion Law by FASHIONENTLAW™

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This news hit the web yesterday and it has since traveled at the speed of lightning. Sarah Jessica Parker (SJP) & 40 fashion bloggers head to Italy for the Pitti Immagine fashion event. The big news is not so much that SJP is headed to Italy, after all celebrities go to Italy all the time. The buzz, obviously, is that fashion bloggers now command so much clout they can be flown to Italy, presumably all expenses paid, to blog their hearts out.

What are the Obligations of  Bloggers in Those Situations?

1. Think Before You Sign: Make sure you know what you are signing. As these perks continue, it means the law comes in. When the law comes into play i.e. contracts, it means relationships can go wrong. When relationships go wrong, we have a breach of contract. Have a lawyer review your contract to be sure you know what you are signing and can deliver what you promise in the agreement.

2. Obey FTC Rules: If you are an American blogger, be sure to follow the FTC mandates and disclose the trips and perks you received in exchange for blogging when you write your sponsored review or post.

3. Don’t Forget the IRS: If you are an American blogger, don’t forget the IRS. Check in with your accountant on what qualifies as income.

Basically, dot your “i’s” cross your “t’s” and then kick back and have a good time.

Fashionably Marketing Me has the story.

“It’s 2011 and your fashion event needs more buzz, extra excitement, a little edge, a modern feel, a youthful flair! So, what do you do? Inviting 42 fashion bloggers to WWDMAGIC worked for Teen Vogue. Taking a glossy page out of Teen Vogue‘s book, Pitti Immagine has invited 40 bloggers to its June fashion event in Florence, Italy.

The company known for its Florence-based fashion fairs, Pitti Immagine, hosted a luncheon last week to dish on the excitement planned for June 2011. Pitti Immagine announced the special guest designers for the men’s and women’s trade shows, Band of Outsiders‘ Scott Sternberg and Rodarte‘s Kate and Laura Mulleavy. Sternberg will present a multifacted fashion event on June 15, 2011 for Pitti Uomo and the Mulleavy sisters are scheduled to work on a top-secret, site-specific presentation and special collection for Pitti W.”

Full story on Fashionably Marketing Me.



WHAT IS Fashionentlaw™: It is a law blog discussing hot topics in pop culture that arise primarily out of the fashion industry and intersects/ collides with the law. WHAT I DO: My name is Uduak Oduok and I am a California licensed attorney who helps creatives and business owners sleep better at night by protecting their creativity and reputation, securing their rights, and helping them with the monetization of their intellectual assets. WHO I WORK WITH: I have counseled a range of clients from musicians, models, actors, actresses, and designers, to diverse business owners in numerous areas of the law including contracts, business law, fashion and entertainment law, copyright, trademark, and intellectual property law. I bring over two decades of first-hand knowledge and experiences that are as diverse as they are deep in the fashion and entertainment industries (modeling, retail, production, public relations, journalism, and publishing). I am an attorney who “gets it” when it comes to resolving legal issues for the fashion and entertainment industries. INTERESTED IN TALKING TO ME ABOUT LEGAL REPRESENTATION? To arrange a consultation to discuss your case, contact me today at 916-361-6506 or email me directly at ( Full bio: Ms. Uduak Bio/ Twitter @uduaklaw

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