Fashion GPS Raises $4 Million in International Push | Fashion Finance Law by Annabelle Gauberti #Fashionlaw

In Fashion Law by FASHIONENTLAW™

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Congratulations to Fashion GPS who just announced it has raised $4million in its Series A financing from Iron Capital, among other investors. I have had the opportunity at Mercedes Benz New York Fashion Weeks to use their digital tracking product to calendar the shows I attend and cover  at fashion week, and indeed it is a very cool and effortless product.

It used to be that as a Fashion Journalist, I would receive my assignments for all of the shows I would be covering for fashion week. There were many shows to cover in one week and between covering shows, tracking down designers for one-on-one interviews, attending fashion events, meetings and so many more activities, my calendar got pretty hectic and my handbag got quite heavy with all the loose leaflets that I would have to print and take with me for each show.

When Fashion GPS came onboard some years back, I really noticed a true streamlining and easy tracking of my fashion week calendar, and an easier check in process at fashion week both for myself and IMG/Designer staff helping my colleagues and I; and that I also saved paper. 🙂

The company also offers other services beyond digital tracking of calendars at fashion week.

Indeed, I am sharing two videos with you all that I hope you find helpful. One is the video on how Fashion GPS works. The other is a video from my fashion law colleague based out of the UK Anabelle Gauberti who explains, I think rather well, how you the fashion designer or fashion company can go about trying to obtain financing, just like Fashion GPS.

I would love to hear your thoughts on the recent monies raised by Fashion GPS, or any other experience or difficulty you as a fashion professional faces in operating your fashion business.

Photocredit: Fashion GPS

Annabelle Gauberti on Fashion Finance Law

“Fashion GPS, an online software company that specializes in events, samples and other PR management solutions for the fashion industry, announced Wednesday that it has raised $4 million in Series A financing from Ironfire Capital, among other investors. It plans to use the funds to open offices in Hong Kong and Milan, ramp up hiring and accelerate the development of consumer-facing products.

Headquartered in New York, Fashion GPS also has offices in London, Paris, and Sydney. The company’s current suite of products includes GPS Events, which allows users to manage event invitations, checkins and seating assignments; GPS Samples, used for inventory tracking and management; GPS Styles, a lookbook creator for press; and GPS Reporting, designed to help PR professionals asses the performance of a sample or campaign.

This is the second round of funding Fashion GPS has raised. The company raised more than $1 million in seed funding in 2011 from investors including actor Ashton Kutcher, Mediabistro founder Laurel Touby and High Line Ventures partner Shana Fisher. It has been profitable for about a year, founder and CEO Eddie Mullon tells Mashable.” has the full story.


WHAT IS Fashionentlaw™: It is a law blog discussing hot topics in pop culture that arise primarily out of the fashion industry and intersects/ collides with the law. WHAT I DO: My name is Uduak Oduok and I am a California licensed attorney who helps creatives and business owners sleep better at night by protecting their creativity and reputation, securing their rights, and helping them with the monetization of their intellectual assets. WHO I WORK WITH: I have counseled a range of clients from musicians, models, actors, actresses, and designers, to diverse business owners in numerous areas of the law including contracts, business law, fashion and entertainment law, copyright, trademark, and intellectual property law. I bring over two decades of first-hand knowledge and experiences that are as diverse as they are deep in the fashion and entertainment industries (modeling, retail, production, public relations, journalism, and publishing). I am an attorney who “gets it” when it comes to resolving legal issues for the fashion and entertainment industries. INTERESTED IN TALKING TO ME ABOUT LEGAL REPRESENTATION? To arrange a consultation to discuss your case, contact me today at 916-361-6506 or email me directly at ( Full bio: Ms. Uduak Bio/ Twitter @uduaklaw

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