Are you reading an article or an advertisement? A social media post or a product placement? Twentieth-century pundits warned of subliminal advertising hidden between movie frames or in photos of ice melting in a drink, but today’s most controversial ads are hiding in plain sight. The Federal Trade Commission is taking aim at Instagram influencers, Twitter tempters, and other social media mavens pitching products to their millions of friends and followers — and at the brands paying for unidentified endorsements and camouflaged content. At the same time, the line between editorial and advertising continues to blur as online videos and published paparazzi shots become shoppable, with or without their subjects’ consent.
Are you or your clients taking advantage of the new advertising age — and compliant with the updated regulations? What is the effect of overt disclaimers on the millennial market? How do privacy, rights of publicity, trademark law, and the First Amendment affect modern advertising techniques? And what’s next for the symbiotic relationship between fashion media and fashion advertising? Join us for an insightful and informative panel discussion, “#ad: Native Advertising, Influencers, and New Rules for Fashion Marketing.”
DATE: Wednesday, November 2, 2016
TIME: 6:30-7:45pm (reception 6pm)
PLACE: Fordham Law School building, 150 W. 62nd Street, Bateman Room (2nd floor)
NYS CLE: 1.5 hours professional practice, transitional and non-transitional
For more information visit Fashion Law Institute.