Liya Kebede Face of L'Oreal

Fashion Law: Liya Kebede New Face of L’Oreal Paris #Brand Ambassador Agreements

In Fashion Law by FASHIONENTLAWâ„¢

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I never get tired of a good game of basketball. Whether playing or watching. If you have ever played a really good game of basketball, you know what it feels like when you are on fire and you keep hitting those shots at critical moments in the game. If you are like me, you just let your hands sit there in the air, after you make the shots, and then you say it loud where all the guys in the court can hear, “AND 1!” or depending on the day “Check!” and then of course you have to do a little back slide with the legs and do the little dance or chant that works best for you.

That feeling, that “high” is exactly how I feel when my fellow long legged fashion model mates ink deals that expose the world to their drop dead gorgeousness. When my model mates who ink these deals happen to be African or Black, it is a “check, check, check!” chant for me. 🙂

Liya Kebede just inked a deal with L’Oreal Paris as the brand’s new face. That gets another “CHECK!” Now onto the more serious “check” as in the money. Which means we have to get right into the legalese of it all courtesy brand ambassador agreements.

I covered this kind of agreement when Munachi Abii signed with Lux Soap as its New face of Lux. Get caught up on the discussion here.

Congrats to Liya!

Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email (uduak@ebitulawgrp.com). You may also follow her on twitter at @uduaklaw

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