Nicki Minaj

Fashion Law: ‘Moment for Life!’ Barbie Skips Suing Nicki Minaj, Enters into One-of-a-Kind Nicki Minaj Barbie Licensing Deal

In Fashion Law by FASHIONENTLAW™

No Gravatar

January 2011, my colleague at Fame Appeal wrote a nice piece wondering why Mattel Inc. had not sued Nicki Minaj for Trademark Infringement. It piqued my curiosity and I had this to say about his article:

“I think FameAppeal raises a valid point. But, from a marketing and PR tactic on Mattel’s part, why sue when Nicki Minaj is giving them amazing and free publicity? Plus, Fame Appeal’s statements assumes Minaj and Mattel do no have some sort of licensing agreement that permits Minaj’s use.

Back to the publicity point, for fashion brands, it is not always about quickly filing a complaint and instituting a lawsuit. Many times, from a cost benefit analysis, and publicity standpoint, if it ain’t hurting your brand, you can bypass a lawsuit, until later. . . :)” –Fashionentlaw.com

Mattel Inc. finally gave both of us an answer! Early this December, the company informed the public of its partnership (licensing deal) with Nicki Minaj to create Nicki Minaj One-of a-Kind Barbie Dolls that would be auctioned for charity.

“”For me this is a very major moment, because it just shows that you can come from nothing and still be a force in the main world, a business woman, and hopefully a mogul one day. It shows that my Barbz are special, and everyone loves them as much as I love them, so I want to thank them most importantly,”  (said Nicki Minaj)

“Barbie is obviously a pop culture icon. She’s been in the spotlight for over 50 years, and strikes that chord with girls of all ages in terms of being representative of the times. And Nicki is a big part of pop culture and also huge within the fashion industry, as well as a big Barbie fan,” says Stefani Yocky, a Barbie spokeswoman. “It’s really exciting for us that she’s been so generous to allow us to create this one-of-a-kind doll to support such an important cause.”” – Billboard.

Folks there are always numerous ways to approach legal problems you may face in your businesses. As much as I enjoy trial work, I know in representing clients that  lawsuits, from a cost effective and pragmatic standpoint,  is not always the best solution. Accordingly, be sure to think things through and  think outside the box when legal problems. Of course be sure to seek the expertise of professionals i.e. lawyers who can provide legal advice on the best direction to take for your matters.

For Basic Deal Points in Licensing Agreements that you should consider, watch my interview with Greg Battersby who discusses the basic anatomy of licensing agreements.

If you want to further discuss this issue with me or seek further information, please contact me at www.fashionentlaw.com/contact

Cheers,
Uduak


Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email (uduak@ebitulawgrp.com). You may also follow her on twitter at @uduaklaw

Fashion Law Firm | Advertisement

Fashion Law | Fashion Modeling Law

Related Post