GiGi New York issues a cease and desist order to Tommy Hilfiger #FashionLaw

In Fashion Law by FASHIONENTLAW™

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This is an interesting lawsuit. I’d like to see what ultimately occurs in this case in the weeks ahead.

-~Ms. Uduak

Press statement from Gigi New York

“GiGi New York issued a cease and desist order to Tommy Hilfiger last week after discovering the misuse of its mark on product and in marketing of handbags in Tommy Hilfiger’s Fall/Winter 2016 collection. Recognizing the obvious potential for consumer confusion, GiGi New York requested that Tommy Hilfiger cease and desist its misuse and work in partnership to prevent consumer confusion based on the misuse.

Graphic Image has common law priority rights since 2010 and owns federal trademarks for its “GIGI” family of marks. Similar trademarks are held throughout Europe, and GiGi New York is positioned to defend them on both continents.

Tommy Hilfiger has notified GiGi New York that they do not intend to recognize their rights in GiGi’s trademarked logo and are not concerned about the consumer confusion engendered by their misuse.

GiGi New York’s mark utilizes a unique upper and lower case treatment that Tommy Hilfiger has copied, causing additional consumer confusion, despite this typographical treatment having no history of use by its spokesperson, Gigi Hadid.

Owned by Graphic Image, GiGi New York is a third generation company that staffs up to 200 employees. For 40 years, this family run company has been producing high quality leather handbags and agendas in their own New York factory. They are proud of this heritage and have great concerns that the negative publicity surrounding Tommy Hilfiger’s overseas factories and their safety lapses could one day be extended to their own GiGi New York brand.

Of equal concern, Tommy Hilfiger’s promotion of synthetic leather bags harms the reputation of an actual genuine leather GiGi New York bag.

GiGi New York will operate their own pop-up shop in New York City’s Meatpacking District on Washington Street and encourages all to come see the original GiGi bags and their heritage parent, Graphic Image.”

Courtesy photo

Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email ( You may also follow her on twitter at @uduaklaw

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