Is Fashion Law Becoming “Too Popular?” #FashionLaw

In Fashion Law by FASHIONENTLAW™

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I was reading a recent article by Crain’s New York Business titled ‘Fashioning a Lucrative Legal Specialty” and found a paragraph in the article warning that fashion law was becoming too popular intriguing. I do see a rise in creating awareness but really, is the field already becoming “too popular?” I beg to differ although I do have concerns from my observations, and as echoed by my fashion law colleague Susan Scafidi on some misrepresentations/potential misrepresentations by those who should know better, the lawyers.

However, is fashion law “too popular? I doubt it. It may be gaining popularity on twitter, but we have a long way to go. Name one Fashion Law textbook you are aware of? How many law schools actually teach or even have a fashion law program? How about a Fashion law conference? Granted we have a few fashion law symposiums here and there but what about standalone conferences for legal practitioners? Across the nation, fashion law remains a foreign idea.

January 2013 of this year, I was introducing fashion law to my alma matter UC Hastings and Northern California. Prior to that, in 2010, Scafidi launched in the US, the world’s first fashion law institute/program at Fordham. This month, my colleague Staci Riordan just pulled off Loyola and California’s first fashion law institute/program.

There is so much room left to even get to the place where we can say fashion law is becoming “too popular.” We are not quite there yet.

Fashioning a lucrative legal specialty”

 . .  . Too popular?

But while the category is growing, it may be becoming too popular. Some attorneys warn they are already seeing overuse of fashion-law branding as lawyers market themselves as experts or specialists, often to the point of violating legal advertising rules. Last fall, the Fashion Law Institute hosted a cautionary-tale program about the do’s and don’ts of labeling oneself in fashion law.

“In any project you’ll have a few crooked stitches,” said Ms. Scafidi. “It’s a matter of concern.”

Crains New York has the full story.


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WHAT IS Fashionentlaw™: It is a law blog discussing hot topics in pop culture that arise primarily out of the fashion industry and intersects/ collides with the law. WHAT I DO: My name is Uduak Oduok and I am a California licensed attorney who helps creatives and business owners sleep better at night by protecting their creativity and reputation, securing their rights, and helping them with the monetization of their intellectual assets. WHO I WORK WITH: I have counseled a range of clients from musicians, models, actors, actresses, and designers, to diverse business owners in numerous areas of the law including contracts, business law, fashion and entertainment law, copyright, trademark, and intellectual property law. I bring over two decades of first-hand knowledge and experiences that are as diverse as they are deep in the fashion and entertainment industries (modeling, retail, production, public relations, journalism, and publishing). I am an attorney who “gets it” when it comes to resolving legal issues for the fashion and entertainment industries. INTERESTED IN TALKING TO ME ABOUT LEGAL REPRESENTATION? To arrange a consultation to discuss your case, contact me today at 916-361-6506 or email me directly at ( Full bio: Ms. Uduak Bio/ Twitter @uduaklaw

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