Is Fashion Law Becoming “Too Popular?” #FashionLaw

In Fashion Law by FASHIONENTLAW™

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I was reading a recent article by Crain’s New York Business titled ‘Fashioning a Lucrative Legal Specialty” and found a paragraph in the article warning that fashion law was becoming too popular intriguing. I do see a rise in creating awareness but really, is the field already becoming “too popular?” I beg to differ although I do have concerns from my observations, and as echoed by my fashion law colleague Susan Scafidi on some misrepresentations/potential misrepresentations by those who should know better, the lawyers.

However, is fashion law “too popular? I doubt it. It may be gaining popularity on twitter, but we have a long way to go. Name one Fashion Law textbook you are aware of? How many law schools actually teach or even have a fashion law program? How about a Fashion law conference? Granted we have a few fashion law symposiums here and there but what about standalone conferences for legal practitioners? Across the nation, fashion law remains a foreign idea.

January 2013 of this year, I was introducing fashion law to my alma matter UC Hastings and Northern California. Prior to that, in 2010, Scafidi launched in the US, the world’s first fashion law institute/program at Fordham. This month, my colleague Staci Riordan just pulled off Loyola and California’s first fashion law institute/program.

There is so much room left to even get to the place where we can say fashion law is becoming “too popular.” We are not quite there yet.

Fashioning a lucrative legal specialty”

 . .  . Too popular?

But while the category is growing, it may be becoming too popular. Some attorneys warn they are already seeing overuse of fashion-law branding as lawyers market themselves as experts or specialists, often to the point of violating legal advertising rules. Last fall, the Fashion Law Institute hosted a cautionary-tale program about the do’s and don’ts of labeling oneself in fashion law.

“In any project you’ll have a few crooked stitches,” said Ms. Scafidi. “It’s a matter of concern.”

Crains New York has the full story.


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Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email ( You may also follow her on twitter at @uduaklaw

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