Join the Loyola Law School Fashion Law Project for its First Annual Fashion Law Symposium, March 22, 2014 #Fashionlaw

In Fashion Law by FASHIONENTLAW™

Folks, I wanted to remind you all about Loyola’s First Fashion Law Annual Symposium. For practicing attorneys and future lawyers wanting to learn more about the field of fashion law, it is an event worth checking out.


Join the Loyola Law School Fashion Law Project for its first-annual symposium, March 22, 2014.

The Fashion Law Project is a comprehensive academic center at Loyola Law School focused on the unique and all-encompassing legal issues affecting the fashion industry in the U.S. and internationally. Its multifaceted design provides programming for several audiences including: law students, design students, legal professionals and fashion industry professionals.


Legal Obligations of Being Omniscient – Technology & Consumer Privacy

Legality of Influence – Advertising & Disclosures

Legally Good: How to be Socially Responsible and Why it’s the “Right Thing to Do” for Fashion Brands


Bruce Berton, CEO, B&B International and Professor, Fashion Institute of Design and Merchandising (FIDM)

Giovanni Feroce, CEO, Alex and Ani

Deborah Greaves, Former General Counsel, True Religion

Candice Hyon, Corporate Counsel, Marketing, Privacy, and Intellectual Property, Forever 21

Lauren Indvik, Co-Editor In Chief,

Ilse Metchek, President, California Fashion Association

Stacy Procter, Staff Attorney, Federal Trade Commission

Staci Jennifer Riordan, Partner & Fashion Law Practice Group Chair, Fox Rothschild LLP

Macala Wright, Digital Consultant, Why This Way

Elton Graham, VP of E-Commerce, Kellwood Company

Bernard Campbell, Co-Founder, Fi3

Rey Kim, SVP and General Counsel, Halston

Keep a look out – more details to come over the next month, including additional speakers and event details.


Legal Obligations of Being Omniscient
(Technology & Consumer Privacy)
Social media has led to new marketing strategies, such as omnichannel marketing, direct-to-consumer marketing and loyalty/reward programs. This allows fashion companies to acquire even more data about consumers. What is “big data,” and how is it collected, used and stored? What are the risks for companies and consumers? What interests should be protected?

Legality of Influence (Advertising & Disclosures)
Social media/networking platforms, such as Twitter, Instagram and Tumblr, helped turn fashion bloggers into overnight celebrities. Recognizing the immense influence of bloggers, fashion companies started blogger gifting programs, some even paying bloggers to wear their product. Fashion companies are able to reach an audience of millions if the blogger is photographed in the gifted product or even drops the company name in a blog post. Is this considered bribery or false advertising? Does a double standard exist (when comparing bloggers to magazine editors or celebrities/athletes)? What types of disclosures are required for involved parties?

Legally Good: How to be Socially Responsible and Why it’s the “Right Thing to Do” for Fashion Brands
Generation Y is very socially-conscious in comparison to previous generations. Fashion companies respond to these demands by marketing themselves as being socially-aware. “Made in America” and sustainable fashion are examples of initiatives taken by fashion companies. What legal obligations do companies have when they market themselves as being socially-responsible (Code of Conduct)? What efforts are the companies taking to assure compliance overseas (audit/monitoring)? Should the government take more/less action (California Transparency in Supply Chains Act)?

March 22, 2014
9:00 a.m. – 4:30 p.m.
Reception – 4:30 – 6:00 p.m.

Loyola Law School,
Los Angeles
Robinson Courtroom
919 Albany Street
Los Angeles, CA 90015

1 hour of MCLE Legal Ethics credit will be offered.

Additional details and full-event agenda can be found on the website:

If you have questions about Loyola’s Fashion Law Project or the first-annual symposium, please contact Staci Riordan at

For questions related to event registration, please contact Deanna Donnini at or 213.736.1071.


Fashionentlaw™ is the brainchild of Uduak Oduok (Ms. Uduak), an ex-fashion model and industry veteran turned Fashion and Entertainment lawyer. The law blog discusses hot topics in pop culture arising primarily out of the fashion industry.

As a legal practitioner, Ms. Uduak has seventeen years of experience counseling individuals and businesses within and outside the creative community. She has counseled designers, apparel manufacturers, models, photographers, retailers, graphic designers, musicians, public relations specialists, and athletes, among others, on diverse legal issues including business formation, licensing, trademark and copyright matters, contracts, intellectual property and contract disputes.

To arrange a consultation to discuss your case, contact her today at 916-361-6506 or email (

Full bio: Ms. Uduak Bio/
Twitter @uduaklaw

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