Loyola Fashion Law Symposium

Join the Loyola Law School Fashion Law Project for its First Annual Fashion Law Symposium, March 22, 2014 #Fashionlaw

In Fashion Law by FASHIONENTLAW™

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Folks, I wanted to remind you all about Loyola’s First Fashion Law Annual Symposium. For practicing attorneys and future lawyers wanting to learn more about the field of fashion law, it is an event worth checking out.

Cheers,
Uduak

Join the Loyola Law School Fashion Law Project for its first-annual symposium, March 22, 2014.

The Fashion Law Project is a comprehensive academic center at Loyola Law School focused on the unique and all-encompassing legal issues affecting the fashion industry in the U.S. and internationally. Its multifaceted design provides programming for several audiences including: law students, design students, legal professionals and fashion industry professionals.

PANEL TOPICS:

Legal Obligations of Being Omniscient – Technology & Consumer Privacy

Legality of Influence – Advertising & Disclosures

Legally Good: How to be Socially Responsible and Why it’s the “Right Thing to Do” for Fashion Brands

SPEAKERS TO DATE:

Bruce Berton, CEO, B&B International and Professor, Fashion Institute of Design and Merchandising (FIDM)

Giovanni Feroce, CEO, Alex and Ani

Deborah Greaves, Former General Counsel, True Religion

Candice Hyon, Corporate Counsel, Marketing, Privacy, and Intellectual Property, Forever 21

Lauren Indvik, Co-Editor In Chief, Fashionista.com

Ilse Metchek, President, California Fashion Association

Stacy Procter, Staff Attorney, Federal Trade Commission

Staci Jennifer Riordan, Partner & Fashion Law Practice Group Chair, Fox Rothschild LLP

Macala Wright, Digital Consultant, Why This Way

Elton Graham, VP of E-Commerce, Kellwood Company

Bernard Campbell, Co-Founder, Fi3

Rey Kim, SVP and General Counsel, Halston

Keep a look out – more details to come over the next month, including additional speakers and event details.

PANEL TOPIC DESCRIPTIONS:

Legal Obligations of Being Omniscient
(Technology & Consumer Privacy)
Social media has led to new marketing strategies, such as omnichannel marketing, direct-to-consumer marketing and loyalty/reward programs. This allows fashion companies to acquire even more data about consumers. What is “big data,” and how is it collected, used and stored? What are the risks for companies and consumers? What interests should be protected?

Legality of Influence (Advertising & Disclosures)
Social media/networking platforms, such as Twitter, Instagram and Tumblr, helped turn fashion bloggers into overnight celebrities. Recognizing the immense influence of bloggers, fashion companies started blogger gifting programs, some even paying bloggers to wear their product. Fashion companies are able to reach an audience of millions if the blogger is photographed in the gifted product or even drops the company name in a blog post. Is this considered bribery or false advertising? Does a double standard exist (when comparing bloggers to magazine editors or celebrities/athletes)? What types of disclosures are required for involved parties?

Legally Good: How to be Socially Responsible and Why it’s the “Right Thing to Do” for Fashion Brands
Generation Y is very socially-conscious in comparison to previous generations. Fashion companies respond to these demands by marketing themselves as being socially-aware. “Made in America” and sustainable fashion are examples of initiatives taken by fashion companies. What legal obligations do companies have when they market themselves as being socially-responsible (Code of Conduct)? What efforts are the companies taking to assure compliance overseas (audit/monitoring)? Should the government take more/less action (California Transparency in Supply Chains Act)?

March 22, 2014
9:00 a.m. – 4:30 p.m.
Reception – 4:30 – 6:00 p.m.

Loyola Law School,
Los Angeles
Robinson Courtroom
919 Albany Street
Los Angeles, CA 90015

1 hour of MCLE Legal Ethics credit will be offered.

Additional details and full-event agenda can be found on the website: lls.edu/fashlawevent.

If you have questions about Loyola’s Fashion Law Project or the first-annual symposium, please contact Staci Riordan at staci.riordan@lls.edu.

For questions related to event registration, please contact Deanna Donnini at deanna.donnini@lls.edu or 213.736.1071.

Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email (uduak@ebitulawgrp.com). You may also follow her on twitter at @uduaklaw

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