The Situation Abercrombie Is RIPPING ME OFF – Sends Cease & Desist Letter

In Fashion Law, Legal News by FASHIONENTLAW™

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Late August I blogged about the Situation and Abercombie & Fitch’s request that he not wear their apparel. It was a *rolls eyes* kinda response for me all the way. Well, it looks like the Situation resonated with my post. He has something to say to Abercombie:

“The Situation is returning fire in his war with Abercrombie & Fitch — claiming the clothing company has repeatedly tried to exploit his good name — and now, he’s demanding they BACK THE HELL OFF.

You’ll recall … the conflict began last month, when A&F publicly offered to pay The Situation NOT to wear their clothing. Days later, Sitch claimed he never received such an offer.

What’s ironic … A&F has previously marketed t-shirts clearly inspired by “Jersey Shore” — including one that reads “GTL Fitch” and another that reads “The Fitchuation” — and Sitch believes last month’s offer was nothing more than an elaborate publicity stunt to trade off his good name. . .”

TMZ has the full story.

Photocredit: EOnline

Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email ( You may also follow her on twitter at @uduaklaw

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