Now this is one of the great perks of being a fashion law attorney! I get to satisfy my passion for fashion, take in beautiful intelligently creative design aesthetics and on UDUAK LAW FIRM blog world, discuss Tom Ford’s Spring 2011 collection and legal agreements you might want to consider if you are shooting a fashion film. I know. Life is good. 🙂
In 2010, I observed a trend, an increase in fashion designers venturing into fashion film. It seems a bit late doesn’t it? That is because the fashion industry, when it comes to technology and social media innovations, is always the last, it seems, to adopt. Nevertheless, here we are. I expect this fashion film trend to continue to grow, rather rapidly I might add.
Economically, fashion films make sense for designers. Producing a fashion show can be rather expensive. Shooting a fashion film video, on the other hand, much cheaper. As a marketing tool, it is great for promotions. If your video is great, it can have a viral effect, especially if you distribute it online via Youtube, Facebook and Twitter, among many sites. A site like YouTube can do for you what it did for Justin Bieber; if your video is great and shows your excellent work as a designer. If you are an established designer like Tom Ford, fashion films keep you relevant and can be what takes you into the league of America/fashion’s design icons.
Now let’s look at UDUAK LAW FIRM Blog view on some of the agreements you might need. Get a lawyer to draft these agreements for you to protect your interests and prevent litigation later.
- Model Agreements: Whether models are independent or with an agency, make sure you have an agreement for them to sign.
- Video & Photo Release Agreement: A release for all persons who will be in your video.
- Photographer Agreements: You need an agreement between you and the photographer who will shoot your images. Remember you want to own all images i.e. keep all the copyright to the images.
- Fashion Film Production Agreements with videographer/producer/director: You also want all copyrights in the video produced so you can do whatever you want with it, later.
- Music Synchronization Agreement: The music Tom Ford uses in his video is not his. That music belongs to the musician or label, if applicable, who owns the song. You need the aforementioned agreement to use in your video and to permit you to promote, distribute and even sell it online and offline, if you choose to.
Again, be sure to get a lawyer to draft these agreements for you to help protect your interests and help you avoid litigation in the future.