Hollywood’s Next Big Piracy Fight: Digital Merchandising

In Film Law, Publishing by FASHIONENTLAW™

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This exact topic came up at the Licensing International Expo 2011 (#LX11) and my colleague Staci Riordan blogged about it here. Check out the legal issues around this growing area.

“Imagine watching Inception at home and being able to instantly own one of those spinning tops. Or picture leaving a screening of Transformers 3 and immediately buying an autobot of your own.

Such technologies are coming, and they probably constitute an entirely new form of digital merchandising (and perhaps even a new revenue stream). But before these products get off the ground, studios are looking to handcuff the creators to ensure they aren’t doing anything without a proper license.

Todd Blatt, a mechanical engineer from Baltimore, has been working on the physical recreation of digital data. Using a 3D printer, movie viewers may be able to print out objects they see on screen. Check out these transformers or this full-size version of Star Wars‘ Hans Solo in carbonite.

But Paramount isn’t happy.

According to one report, the studio recently sent out a cease-and-desist letter to Blatt after he bragged about his work on a movie prop website.

Paramount wouldn’t comment to us about this, but the studio sees such efforts as counterfeiting. . .”

Full story on THR, Esq.
-Photocredit: Stay.com


WHAT IS Fashionentlaw™: It is a law blog discussing hot topics in pop culture that arise primarily out of the fashion industry and intersects/ collides with the law. WHAT I DO: My name is Uduak Oduok and I am a California licensed attorney who helps creatives and business owners sleep better at night by protecting their creativity and reputation, securing their rights, and helping them with the monetization of their intellectual assets. WHO I WORK WITH: I have counseled a range of clients from musicians, models, actors, actresses, and designers, to diverse business owners in numerous areas of the law including contracts, business law, fashion and entertainment law, copyright, trademark, and intellectual property law. I bring over two decades of first-hand knowledge and experiences that are as diverse as they are deep in the fashion and entertainment industries (modeling, retail, production, public relations, journalism, and publishing). I am an attorney who “gets it” when it comes to resolving legal issues for the fashion and entertainment industries. INTERESTED IN TALKING TO ME ABOUT LEGAL REPRESENTATION? To arrange a consultation to discuss your case, contact me today at 916-361-6506 or email me directly at (uduak@ebitulawgrp.com). Full bio: Ms. Uduak Bio/ Twitter @uduaklaw

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