Snooki Can’t Trademark “Snooki” because “Snooky” is Already Registered

In Film Law, Legal News by FASHIONENTLAW™

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What’s it gonna be? Snooki or Snooky? The USPTO came down with their decision mid-last year but I wanted to bring it to your attention to once again highlight some of the Trademark nuances I have discussed in the past.

“The United States Patent and Trademark Office has rejected a request from Nicole Polizzi, a k a Snooki from MTV’s “Jersey Shore,” to trademark her nickname. According to a Trademark Office document published on the Web site, Snooki cannot be held as a trademark by Ms. Polizzi because of the “likelihood of confusion” with a 2004 trademark belonging to Brian J. Publishing, publisher of the children’s book “Adventures of Snooky: Under the Sea,” by Karen Monaghan-Arnone and Maureen Monaghan-Faber, about a cat lost at sea. Ms. Polizzi filed her request on Feb. 7 for the purpose of “entertainment in the nature of personal appearances by a television personality,” according to the Trademark Office documents. Ms. Polizzi may appeal the decision if she chooses.” ~ The New York Times

Photocredit: New York Daily Times


Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email ( You may also follow her on twitter at @uduaklaw


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