Snooki Can’t Trademark “Snooki” because “Snooky” is Already Registered

In Film Law, Legal News by FASHIONENTLAW™

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What’s it gonna be? Snooki or Snooky? The USPTO came down with their decision mid-last year but I wanted to bring it to your attention to once again highlight some of the Trademark nuances I have discussed in the past.

“The United States Patent and Trademark Office has rejected a request from Nicole Polizzi, a k a Snooki from MTV’s “Jersey Shore,” to trademark her nickname. According to a Trademark Office document published on the Web site TheSmokingGun.com, Snooki cannot be held as a trademark by Ms. Polizzi because of the “likelihood of confusion” with a 2004 trademark belonging to Brian J. Publishing, publisher of the children’s book “Adventures of Snooky: Under the Sea,” by Karen Monaghan-Arnone and Maureen Monaghan-Faber, about a cat lost at sea. Ms. Polizzi filed her request on Feb. 7 for the purpose of “entertainment in the nature of personal appearances by a television personality,” according to the Trademark Office documents. Ms. Polizzi may appeal the decision if she chooses.” ~ The New York Times

Photocredit: New York Daily Times

Cheers,
Uduak

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WHAT IS Fashionentlaw™: It is a law blog discussing hot topics in pop culture that arise primarily out of the fashion industry and intersects/ collides with the law. WHAT I DO: My name is Uduak Oduok and I am a California licensed attorney who helps creatives and business owners sleep better at night by protecting their creativity and reputation, securing their rights, and helping them with the monetization of their intellectual assets. WHO I WORK WITH: I have counseled a range of clients from musicians, models, actors, actresses, and designers, to diverse business owners in numerous areas of the law including contracts, business law, fashion and entertainment law, copyright, trademark, and intellectual property law. I bring over two decades of first-hand knowledge and experiences that are as diverse as they are deep in the fashion and entertainment industries (modeling, retail, production, public relations, journalism, and publishing). I am an attorney who “gets it” when it comes to resolving legal issues for the fashion and entertainment industries. INTERESTED IN TALKING TO ME ABOUT LEGAL REPRESENTATION? To arrange a consultation to discuss your case, contact me today at 916-361-6506 or email me directly at (uduak@ebitulawgrp.com). Full bio: Ms. Uduak Bio/ Twitter @uduaklaw

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