NY Fashion Week Changing Business Model

NY Fashion Week adapts to changing designer needs, business models

In Industry News by FASHIONENTLAW™

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“New looks on the runway at New York Fashion Week will be met with changes behind the scenes as designers tweak their shows and schedules to meet the needs and expectations of digitally engaged consumers.

About 100 designers will showcase their collections at the fashion fest that begins on Thursday. The looks are expected to hark back to the 1980s and feature shirtdresses, well-defined, generous cuts, ruffles and clothes that transcend the seasons.

“I think we are going to see a lot more seasonless merchandise; in other words it is going to be more about layering,” said Lizzy Bowring, head of the catwalks department at trend forecasting and analysis company WGSN…”

“While many designers will be showing 2017 Spring/Summer collections that will not be in stores for months, others will try a different format by showing in-season fashions…”

Full story on Reuters.com.

Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email (uduak@ebitulawgrp.com). You may also follow her on twitter at @uduaklaw

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