Nonsense and Rubbish: JMG Media USA v Ghana’s Nadia Buari + Oscar De La Renta Gown

In International Law: Africa, Asia by FASHIONENTLAW™

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I am surprised this story I am about to take on has gone this far! I can’t count the many times I have interviewed Hollywood or fashion celebrities and many don’t remember whose gown they are wearing or name the wrong designer. It’d be nice if they knew but does that make them liars etc. absolutely NOT. Where a celebrity hires a publicist to represent him/her, it is the absolute duty of the publicist to fact check and be sure what is being said to the media/public is true, as in the case here. Where they don’t and it backfires, they along with their client should also share the blame.

Also, I wonder in the case below, was it necessary for the PR agency to name the gown Nadia Buari was wearing in its reported release? Buari is an African actress in the USA visiting at a film festival. The focus of the release should have been the reason i.e. “the why” she was in the USA and her prior and future film projects. Who cares that she is wearing an Oscar De La Renta dress? Is Oscar paying her for free promotions? How is that relevant to her acting and penetrating the USA market? So it turns out the dress wasn’t actually Oscar’s. Is that enough to part ways with her? Common! There better be more facts than those reported to warrant dropping the actress from the PR firm and putting her through this media mess.

In any event, see below for the story. A simple press release redacting prior statement that the dress was Oscar de La Renta would have been enough to fix the problem. When celebrities name drop designer names, designers benefit not the other way around.

The article mentions Oscar suing Nadia Buari. *Rolls eyes* Okay. . .because why? Her agency through its release said a gown was Oscar’s and it is not??? What damages can  Oscar de La Renta specifically point to that the brand has suffered? You can’t just sue people because you think you can. You’ve got to have a leg to stand on when you sue or else it’s called a frivolous lawsuit and you the one suing could end up in trouble.

Nadia Buari, if you or your camp read this, you need to keep it moving and get a stronger and highly professional PR agency who fact check, know what is relevant in a press release and have your back. In my Nigerian pidgin language, this would be a case of “Nonsense and Rubbish” formerly known as “Noisense and Ingredients.”

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“When we broke the investigative news on struggling Ghanaian Actress “Nadia Buari” & her PR Firm “JMG Media Relations” throwing out a big fat lie in their post 19th Pan African Film Festival Press release which stated that, the black gown Nadia Buari rocked for the event was Oscar Dela Renta made, many failed to see the sense in that publication. Now, are you seeing how serious such an issue can turn out to be?

In this contemporary world, throwing out such big lies in relation to top designers can easily land one in a lawsuit. No PR firm would like to be sued and put under scrutiny or closed down because of a single client.

I am not therefore shocked that few days after our publication which exposed the lies charmed out by Nadia Buari, JMG Media Relations have decided to drop Nadia Buari as a client in order to safeguard their reputation and avoid any lawsuit.

I am waiting for a day that some of our celebrities will learn and begin to understand that, it takes a lot more to go to Hollywood of which falsehood is not an ingredient.

Maybe Nadia Buari will go free with this since Oscar De la Renta may not see any compensatory reason in suing her, after all, how much can she pay them? Their legal cost alone will outweigh how much she can pay them if they result to the court.

Anyway, Nadia Buari is now a free agent so any interested PR Firm can contact her but do not forget that she will land you into a lawsuit with unnecessary lies…” Full story on Ghanacelebrities.com.

Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email (uduak@ebitulawgrp.com). You may also follow her on twitter at @uduaklaw

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