Google’s AdWords Trademark Suit Reaches Appeals Court

In Legal News, Publishing by FASHIONENTLAW™

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This is a very interesting case. For my fashion and entertainment entrepreneur readers,  pay attention to the hypothetical. Intriguing innit? For an overview on Trademark Law and infringement suits, click here.

“Over the years, Google has been sued more than a dozen times by trademark owners over Google’s policy of allowing rivals to the trademark owners to buy their keywords and then use those words to advertise against them. To take a hypothetical example: Pepsi could buy the keyword “Coke” in AdWords, and then anyone who searched for “Coke” would see an ad that said: “Buy Pepsi.” In these cases, the plaintiffs have argued that Google infringed their trademark.

While Google has settled a few of those cases, none has compelled the company to stop selling ads based on trademarked keywords—and Google has not lost any of the trademark cases in court. In fact—despite the likelihood of additional litigation—Google has expanded its policy of selling trademarked keywords to Europe, arguing that it produces competitive ads that better serve consumers.

Now, language-learning software company Rosetta Stone, one of the companies that sued Google for trademark infringement and lost, has appealed the case to the U.S. Court of Appeals for the 4th Circuit. The company filed suit against Google back in 2007 and lost in August.” The Full Story on PaidContent.Org.

Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email ( You may also follow her on twitter at @uduaklaw

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