Licensing International Expo 2011

Music Licensing Agreements with Greg Battersby

Video: The Anatomy of a License Agreement, What You Need to Know with Greg Battersby

November 25, 2011

I had the privilege of interviewing one of the legal sharks/rockstar attorneys in the licensing field, Greg Battersby. Greg is an Intellectual Property atttorney, an author and current General Counsel for LIMA. In my video interview, we cover the basic [...]

Staci Riordan With Uduak Oduok

Licensing International Expo 2011 – #LX11 Four Seasons Hotel Pool Side Party

June 17, 2011

They say “save the best for the last,” so I have done so with this last writing on my experience at the 2011 Licensing International Expo held at the Mandalay Bay Convention Center in Las Vegas. Should I speak about [...]

Stan Madaloni

Using Your Style Guide as a Branding & Marketing Tool #LX11- Licensing International Expo 2011

June 16, 2011

I found the seminar “Using Your Style Guide as a Branding & Marketing Tool” to be intriguing. What is a Style Guide? I think the simplest and straight forward way to explain it is, assume CBS Consumer Products and FremantleMedia [...]

“Rockstar Lawyer” Pamela Deese Talks Licensing Your Brand in The International Market #LX2011

June 14, 2011

I knew I would miss the seminar on “Licensing Your Brand in The International Market” because my flight would arrive in Las Vegas (Vegas) after the scheduled time for the seminar. Nevertheless, I had prepared to make up for that [...]

Licensing Law for Beginners: #LX11 Licensing International Expo 2011, Day 1

June 13, 2011

My day started off with ease, albeit quite early. I made it to the airport safe and when I boarded the plane to head to Las Vegas (Vegas), there were signs to indicate to me that this was going to [...]

licensing-intl-expo-logo

I Will Attend The World’s Brand & Property Marketplace Licensing International Expo 2011

May 13, 2011

I have been invited and will attend the 2011 Licensing International Expo in a pseudo legal journalist/blogger capacity; to capture and discuss my views on some of the legal issues surrounding licensing across the fashion and entertainment industries. The Licensing [...]

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