Video: @KimKardashian Sues GAP for $15-20Million- Right of Publicity Law, Celebrity Clearances

In Public Relations & Media, Trial by FASHIONENTLAW™

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Hey Folks! It’s Tuesday and I hope your week is shaping up well. By now you all have probably heard about the lawsuit filed by Kim Kardashian against Gap for Gap’s look alike ads. For long time readers, remember the article I wrote titled “Fashion Law: Who You Calling a Diva? Naomi Campbell to Sue Cadbury Chocolate?” In that case, I introduced you all to the “Right of Publicity” law. In Kim’s law suit, we revisit this legal concept.

Here is what TMZ has as its latest update:

“As TMZ first reported, Kim filed suit against Old Navy because she felt they were trying to intentionally deceive people into thinking she was a spokeswoman for the company by using a girl who looked just like her in their commercials.

But our sources say … the suit was filed because Sears felt the Old Navy commercial compromised its ad campaign for the Kardashian Kollection — an exclusive line of clothing and bedding that launches in about a month and a half.

We’re told Sears execs actually questioned if Kim was part of the Old Navy ads. The company feels the ad creates confusion in the marketplace and that happens to be exactly what Kim needs to prove to win her suit.

Bottom line — Kim doesn’t care about KK wannabes … but she cares a lot about a deal that could be worth hundreds of millions of dollars.”

I won’t go over the analysis again because I already did in the “Fashion Law: Who You Calling a Diva? Naomi Campbell to Sue Cadbury Chocolate?” case and my video below with John Tehranian of ONE, LLP also addresses it. But suffice it to say, Rights of Publicity actions will continue to increase.

Now, what about the model who was actually hired? Is she precluded from getting jobs just because she happens to have a striking resemblance to Kim Kardashian? That’s something Old Navy can raise should it decide to forego settlement to pursue trial. Reported news, however, indicate they allegedly hired the model precisely because she looks like Kim K.

Remember in the Mathew Knowles Lawsuit against Beyonce’s LIVE Nation, I explained motive is also something really good to assess when determining why people do what they do? TMZ cites losing money with a sears deal as the impetus for the suit. But other media outlets report that the model now dates Kim Kardashian’s ex-boyfriend Reggie Bush. Either way, we have a lawsuit on our hands which is most likely going to settle. It would make no sense for GAP to go to trial. Unnecessary costs given the reported facts here. If the facts should vary, then there might be a strong case for going all the way to trial. Otherwise settle and keep it moving.


Uduak Oduok



WHAT IS Fashionentlaw™: It is a law blog discussing hot topics in pop culture that arise primarily out of the fashion industry and intersects/ collides with the law. WHAT I DO: My name is Uduak Oduok and I am a California licensed attorney who helps creatives and business owners sleep better at night by protecting their creativity and reputation, securing their rights, and helping them with the monetization of their intellectual assets. WHO I WORK WITH: I have counseled a range of clients from musicians, models, actors, actresses, and designers, to diverse business owners in numerous areas of the law including contracts, business law, fashion and entertainment law, copyright, trademark, and intellectual property law. I bring over two decades of first-hand knowledge and experiences that are as diverse as they are deep in the fashion and entertainment industries (modeling, retail, production, public relations, journalism, and publishing). I am an attorney who “gets it” when it comes to resolving legal issues for the fashion and entertainment industries. INTERESTED IN TALKING TO ME ABOUT LEGAL REPRESENTATION? To arrange a consultation to discuss your case, contact me today at 916-361-6506 or email me directly at ( Full bio: Ms. Uduak Bio/ Twitter @uduaklaw