Snooki Can’t Trademark “Snooki” because “Snooky” is Already Registered

In Film Law, Legal News by FASHIONENTLAW™

What’s it gonna be? Snooki or Snooky? The USPTO came down with their decision mid-last year but I wanted to bring it to your attention to once again highlight some of the Trademark nuances I have discussed in the past.

“The United States Patent and Trademark Office has rejected a request from Nicole Polizzi, a k a Snooki from MTV’s “Jersey Shore,” to trademark her nickname. According to a Trademark Office document published on the Web site, Snooki cannot be held as a trademark by Ms. Polizzi because of the “likelihood of confusion” with a 2004 trademark belonging to Brian J. Publishing, publisher of the children’s book “Adventures of Snooky: Under the Sea,” by Karen Monaghan-Arnone and Maureen Monaghan-Faber, about a cat lost at sea. Ms. Polizzi filed her request on Feb. 7 for the purpose of “entertainment in the nature of personal appearances by a television personality,” according to the Trademark Office documents. Ms. Polizzi may appeal the decision if she chooses.” ~ The New York Times

Photocredit: New York Daily Times



Fashionentlaw™ is the brainchild of Uduak Oduok (Ms. Uduak), an ex-fashion model and industry veteran turned Fashion and Entertainment lawyer. The law blog discusses hot topics in pop culture arising primarily out of the fashion industry.

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