Protecting the Palin Brand: Sarah and Bristol Go for Trademark Status

Sarah Palin and her daughter Bristol Palin trademark their names.

“Sarah Palin has become an industry. The former Alaskan governor has had books deals, starred in a reality television show and set up a political PAC that raised $3.5 million last year. Through midterm election endorsements, broadcast on her 2.7 million-fan Facebook page or via her 400,000 follower Twitter feed, Palin has cemented alliances to new GOP governors such as South Carolina’s Nikki Haley and various members of Congress.

But Palin is more than just a former mayor, governor, vice presidential candidate and political force. She has catapulted over most politicians to a status of entertainment icon. She has become a brand — and she’s trying to protect it by trademarking her name.

The Palin brand is so valuable, that other family members are in on it. Sarah Palin’s 20-year-old daughter, Bristol, is a well-compensated spokeswomen on sexual abstinence for the Candie’s Foundation, has become a reality star in her own right on “Dancing with the Stars” and may land a job as a radio show host in Arizona. . .”

Politics Daily has the full story.