“LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is quickly dawning upon the fashion industry’s most respected public relations firms that their once cushy domain is being rapidly disrupted by digital media.
Simply put, no longer is it enough for PR firms to court editors of monthly magazines for editorial coverage over long boozy lunches and manage guest lists for fashion shows and events. Today’s high-powered fashion publicists are coming down from their ivory towers to help clients manage the new, constantly changing paradigm of digital fashion communication, while continuing their focus on personal relationships, which, it turns out, are more important than ever before.
Today, in exclusive conversations with the industry’s leading publicists, BoF examines how new media has transformed the PR landscape and how the sector’s top agencies are adapting to life in the digital age. . .”
Full Story on Business of Fashion
Photocredit: HautPR
The FASHIONENTLAW Blog features legal insights, commentary, and analysis on contracts, intellectual property, business disputes, media, fashion, entertainment, and emerging issues shaping the creative industries.
Authored by Uduak Oduok (Ms. Uduak), a California Fashion & Entertainment Lawyer with over 24 years of legal experience, the blog is designed for informational purposes only and does not constitute legal advice or create an attorney-client relationship.
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