Fashion Law: Universal Music Partners with Tommy Hilfiger

In Fashion Law by FASHIONENTLAW™

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This is an interesting deal.

“As CD sales have declined, bands have turned to something that was once relegated to the back of the auditorium next to the beer and hot dogs: merchandise.

It’s not just T-shirts. These days, band “merch” includes a host of sometimes bizarre items including dolls, toothbrushes, pinball machines and sunglasses. With major artists such as Madonna and Dr. Dre leading the way — Madonna with her H&M limited-edition clothing line and Dr. Dre with his Beats headphones — dozens of lesser-known bands have found lucre in selling things other than music.

Turning up the volume a notch on this growing segment, Universal Music Group, the label of Lady Gaga, Justin Bieber and the Black Eyed Peas, on Wednesday announced it had struck a deal with fashion designer Tommy Hilfiger to develop rock-‘n’-roll-inspired clothing for high-end boutiques and department stores.

Hilfiger and Universal, through its Bravado business unit, plan to work with bands and musicians to craft branded merchandise that would hit stores later this year. Terms of the venture, which involves Hilfiger personally and not the clothing company that bears his name, were not disclosed. . .”

Los Angeles Times has Full Story.

Photocredit: Frazer Harrison/Getty Images North America

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WHAT IS Fashionentlaw™: It is a law blog discussing hot topics in pop culture that arise primarily out of the fashion industry and intersects/ collides with the law. WHAT I DO: My name is Uduak Oduok and I am a California licensed attorney who helps creatives and business owners sleep better at night by protecting their creativity and reputation, securing their rights, and helping them with the monetization of their intellectual assets. WHO I WORK WITH: I have counseled a range of clients from musicians, models, actors, actresses, and designers, to diverse business owners in numerous areas of the law including contracts, business law, fashion and entertainment law, copyright, trademark, and intellectual property law. I bring over two decades of first-hand knowledge and experiences that are as diverse as they are deep in the fashion and entertainment industries (modeling, retail, production, public relations, journalism, and publishing). I am an attorney who “gets it” when it comes to resolving legal issues for the fashion and entertainment industries. INTERESTED IN TALKING TO ME ABOUT LEGAL REPRESENTATION? To arrange a consultation to discuss your case, contact me today at 916-361-6506 or email me directly at (uduak@ebitulawgrp.com). Full bio: Ms. Uduak Bio/ Twitter @uduaklaw