Getting Real with Fashion: Emotional Branding; A Fashionista’s Guide to Reality TV; and Alternative Fashion Retailing

In Events, Fashion Law by FASHIONENTLAW™

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I hope you join me during this New York Fashion Week at Sheppard, Mullin, Richter & Hampton LLP Fashion Week Seminar covering branding.  I will be attending the event by Sheppard Mullin which is one of the  leading law firms in the country whose practice areas include fashion law. Find the gist of the seminar and how to RSVP below:

“Seminar: The Emotional Branding: What Makes a Brand Today? How Does It Differ From Yesterday’s Branding?

Brands that create a credible, sincere emotional consumer connections are likely to command higher consideration and solidify brand loyalty. This discussion will consider protections to employ and pitfalls to avoid in building a strong and evolving brand in light of key branding trends in the New Millennium.

A Fashionista’s Guide to Reality TV:

Project Runway and America’s Next Top Model have made careers and brands. This session will cover what you need to know but may have been afraid to ask in negotiating a reality show deal? What are the pros and cons of being a reality star and how to manage your brand and image while being a reality star or guest?

Gilting the Brand and Selling It or I Want My DTV: Negotiating Online Sample Sales and Direct Response Television Sales to Consumers:

Recently, sample sales have gone online with Hautelook, Gilt Groupe, Regent’s Secret and supported struggling designer while direct response television and QVC and HSN has created fashion superstars. This session will cover what you should consider when faced with opportunities to expand your marketplace and grow your brand.

To RSVP, please click here.

This course or program has been approved in accordance with the requirements of the New York State Continuing Legal Education Board for a maximum of 1.5 credit hours.

Questions? Please contact Amy Romaker at or by telephone at 858-720-7403.”


WHAT IS Fashionentlaw™: It is a law blog discussing hot topics in pop culture that arise primarily out of the fashion industry and intersects/ collides with the law. WHAT I DO: My name is Uduak Oduok and I am a California licensed attorney who helps creatives and business owners sleep better at night by protecting their creativity and reputation, securing their rights, and helping them with the monetization of their intellectual assets. WHO I WORK WITH: I have counseled a range of clients from musicians, models, actors, actresses, and designers, to diverse business owners in numerous areas of the law including contracts, business law, fashion and entertainment law, copyright, trademark, and intellectual property law. I bring over two decades of first-hand knowledge and experiences that are as diverse as they are deep in the fashion and entertainment industries (modeling, retail, production, public relations, journalism, and publishing). I am an attorney who “gets it” when it comes to resolving legal issues for the fashion and entertainment industries. INTERESTED IN TALKING TO ME ABOUT LEGAL REPRESENTATION? To arrange a consultation to discuss your case, contact me today at 916-361-6506 or email me directly at ( Full bio: Ms. Uduak Bio/ Twitter @uduaklaw

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