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I Will Attend The World’s Brand & Property Marketplace Licensing International Expo 2011

In Fashion Law by FASHIONENTLAW™

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I have been invited and will attend the 2011 Licensing International Expo in a pseudo legal journalist/blogger capacity; to capture and discuss my views on some of the legal issues surrounding licensing across the fashion and entertainment industries. The Licensing International Expo is best described as Cannes Film Festival for the Licensing industry.

What is licensing?
Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product. Many major companies and the media consider licensing a significant marketing tool.

Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, to name a few.

Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall. Licensing is a way to move a brand into new businesses without making a major investment in new manufacturing processes, machinery or facilities. In a well-run licensing program, the property owner maintains control over the brand image and how it’s portrayed (via the approvals process and other contractual strictures), but eventually reaps the benefit in additional revenue (royalties), but also in exposure in new channels or store aisles.

2011 Sample Confirmed Exhibitors
BBC Worldwide
CAPCOM
Cartoon Network
CBS
Disney Consumer Products
Dreamworks Animation
Freemantle
Hasbro
Marvel
Mattel, Inc.
Professional Bull Riders
Saban Brands
Warner Brothers Consumer Products
Wyland Worldwide

Who Attends?
* Licensees/Manufacturers
* Retailers
* Brand & Property Owners
* Advertising and Marketing Agencies
* Licensing Agents
* Promotional Strategists
* Licensors
* Wholesalers/Distributors

Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email (uduak@ebitulawgrp.com). You may also follow her on twitter at @uduaklaw

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