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What is Fashion Law? #FashionLaw 101

In Fashion Law by FASHIONENTLAW™

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I have been receiving a stream of emails from students who are excited and amazed that they could have a career in the legal field as a fashion law attorney. They also have so many questions about the field that are simply impossible to answer. So, I decided to dig in my fashion law archive for a story I wrote that was first published in the Sacramento Lawyer Magazine.

Thank you to the fashion lawyer hopefuls  who send me their many questions. I appreciate you. Now read on and learn what Fashion Law is all about.

Fashion Law 101
 “You do what?” is the routine response from the many, especially legal colleagues, when I tell them my practice includes fashion law. Inevitably their faces betray them as they seem to mockingly say, “What? The practice of Manolos, Louis Vuittons, Guccis and how to make your man go broke?” While most true legal fashionistas will tell you there is a science to that, I’ll save that article for the pages of Vogue. For now, the point I want to get across is that fashion law is serious business worth considering if you love fashion.

What does a fashion attorney do? Fashion attorneys handle numerous matters which includes areas like: intellectual property, business law, licensing, contracts, textiles, merchandising and import/export.  

What kinds of clients do they serve? Clients range but are not limited to: retail stores, designers, manufacturers, modeling agencies, photographers, distributors, fashion editors, publishers, beauty companies and fashion houses.

Could you give some examples of how fashion interacts with law?

1)   Fashion & Intellectual Property law: For fashion clients, the most important company asset is their trademark/brand. As a result, most fashion lawyers will tell you the bulk of their work involves intellectual property, copyright and trademarks, [IP]. An example of the kind of IP case a fashion lawyer would handle is best illustrated in the case of Louis Vuitton vs. Nadia Plesner. Danish artist Nadia Plesner, sick of the continued coverage of the superficial and silly lives of celebrities, decided to make a mockery of the media and direct attention to issues that matter such as the genocide in Darfur. Plesner depicted the stereoptypical naked starving African kid with a rotunda stomach and flat butt on a T-shirt. The child symbolizing Paris Hilton, was accessorized with only a Paris Hilton pink little dog and a Louis Vuitton [LV] bag. LV got notice of Plesner’s work and in response sent its cease and desist letter. Plesner responded with the right as an artist to express herself. LV filed suit.

2) Fashion Trademark Licensing Agreements: it is very common to see the practice of licensing of products under popular designer names or trademarks. Think lifestyle brands like Ralph Lauren, Michael Kors and more. Fashion law attorneys must know how to identify, prevent and protect their clients with licensing agreements that take into consideration licensor and licensee issues like distribution channels, licensor’s control over design, royalties, copyright protection and arbitration.

3) Fashion & Employment/Labor law:  If you run your legal business and hire employees, you must be concerned about compliance with employment/labor law. The fashion industry is no exception to the rule. Within California, for example, there are over 300,000 employees in the apparel and textile industries. Most of them are located in Los Angeles and it is the business of fashion lawyers to know how to help their fashion clients comply with employment and labor laws. An example of how employment/ labor law violations would come into play remains the case of the notorious American Apparel company [AA], which is the largest T-shirt manufacturer in the U.S.A. AA has been sued too many times to count for all sort of labor and employment law violations. In one instance of a sexual harassment suit filed against the Los Angeles based AA, which was ultimately dismissed by a federal judge in 2005, a former employee who worked for AA for two and a half months alleged she was exposed to a hostile work environment; partly because of a collage of vintage penthouse magazine covers used to decorate the store.

4)  Fashion & Criminal Law: Imitation they say is the highest form of flattery. This indeed has always been the case in the fashion world until recently. These days, it is becoming very expensive to copy other people’s work. For the most part, knock-off kings seemed to suffer only monetary losses. Lately, counterfeiting laws under the trademark statutes which have criminal provisions are now being enforced both on a state and federal level. For example, in late 2007, the Los Angeles Police Department [LAPD] and the Los Angeles County Sheriff’s Department conducted the largest raid ever in downtown LA’s shopping district. Linking counterfeit goods to gang activity, they confiscated over $8 million counterfeit goods and arrested 26 people.

5) Fashion & International Law: A talk on Fashion law 101 would be incomplete without discussing the intersection of fashion and international laws. With today’s globalization, most Americans if not all are wearing apparel made in China and India.

For fashion attorneys with clients doing business overseas, this means an understanding of international trademark protection, contract, trade and custom laws.

The above is the very basic overview of fashion law to again demonstrate that there is a whole new world out there; and you can expand your practice by following your passion for fashion in and out of the courtroom. Of course the question becomes whether you’d have to uproot from your amazing set up in Sacramento to New York or Los Angeles so you can at least attend the fashion weeks and rub shoulders with the celebrities? For that, sorry, you are on your own.

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For legal consultation on your specific fashion law matter or for more information, please visit me at www.ebitulawgrp.com.

Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email (uduak@ebitulawgrp.com). You may also follow her on twitter at @uduaklaw

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