Apple

Imagine: Getting Proper Licenses, and Winning…

In Publishing by FASHIONENTLAW™

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“It’s perverse, but true. If the last ten years have taught us anything, it’s that proper licensing carries serious disadvantages, and oftentimes, invites failure. Doing the right thing just hasn’t paid.

It’s why Spotify is begging to get into the US, why Pandora still can’t cross into the black, and why hundreds of startups have perished trying to satisfy inane label demands. They’ve either been saddled with ridiculous cost structures, unbearable and uncompetitive usage limitations, or unimaginable negotiation delays. Or, pursued illegal or gray routes, in the hopes of securing licenses later (ie, Grooveshark).

Which is why it’s great to see a huge, multi-billion dollar company – Apple – secure label licenses and actually come out on top. Amazon and Google went the middle-finger route, for various reasons, though their products are clearly inferior to the iCloud as a result. Apple waited, they paid the $150 million (or whatever the ransom), they’re launching a high-quality file ‘Match’ with 18 million songs, and they managed NOT to piss major content owners off!

What a concept!”

Full story on digital music news

Uduak Oduok (Ms. Uduak) is a Partner and Co-Founder of Ebitu Law Group, P.C. where she handles her firm’s fashion and entertainment law practice areas. Ms. Uduak has litigated a wide variety of cases in California courts. She has also handled a variety of entertainment deals for clients including network television and licensing deals. Her work and contributions to the creative industry has been recognized by numerous organizations including the National Bar Association, and featured in prestigious legal publications in the USA: ABA Journal and The California Lawyer Magazine. She is also the author of Fashionentlaw™ and also has over two decades combined hands on industry experience in the creative industry which includes modeling, retail, fashion production, public relations, digital media, journalism and publishing. For further inquiries or if you are seeking legal representation, please email (uduak@ebitulawgrp.com). You may also follow her on twitter at @uduaklaw

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