This exact topic came up at the Licensing International Expo 2011 (#LX11) and my colleague Staci Riordan blogged about it here. Check out the legal issues around this growing area. “Imagine watching Inception at home and being able to instantly own one of those spinning tops. Or picture leaving a screening of Transformers 3 and immediately buying an autobot of …
NBC Wins U.S. Television Rights to Four More Olympics
“Since 2000, no network has carried the Olympics but NBC. But when NBC Universal was bought by Comcast this year, there was doubt that it had the passion for the Olympics that led the network’s former parent, General Electric, to pay billions of dollars to stock NBC with the Summer Games and the Winter Games. The three competing networks, Fox, …