LIMA Hall of Fame & Annual Awards-#LX11 Licensing International Expo 2011


The LIMA Opening Night Awards Ceremony took place on Tuesday, June 14th, 2011 at the Mandalay Bay Convention Center in Las Vegas. The Awards celebrated properties,brands, companies and products that impacted the global marketplace in 2010. It also honored Leign Anne Brodsky, President of Nickolodeon Consumer Products who was inducted into the Licensing Hall of Fame at the event.

Who is Leigh Anne Brodsky? Here is information I culled from a Nickelodeon press release about her:

Leigh Anne Brodsky is President, Nickelodeon & Viacom Consumer Products (NVCP).

In this role, Brodsky oversees the NVCP business, as well as the licensing and merchandising for MTV Networks International, Comedy Central, Nickelodeon, Nick at Nite, TV Land and Spike TV. Internationally, Brodsky co-manages the division with the regional channels.

Brodsky has built Nick’s consumer products business into the world’s largest licensing business based on TV-first properties. She has been recognized by the industry for her leadership and expertise, and is a twice-elected member of the LIMA Board of Directors, the licensing industry’s governing body, as well as a past Advertising Age “Marketing of the Year” award-winner. Under her leadership, Nickelodeon has garnered more than 30 industry awards including top licensing and Parents’ Choice Awards honors in the toy, video, interactive gaming and apparel categories.

Prior to her current role, Brodsky served as Executive Vice President of Nickelodeon Consumer Products where she helped grow the network’s multi-billion retail dollar licensing department into an industry leader.

A licensing industry veteran with more than 25 years in the business, Brodsky has negotiated major licensing and retail deals with the industry’s top brands including: Mattel; Fisher-Price; Target; Wal-Mart; American Greetings; Kraft’s Nabisco; and more. Brodsky is also in her second term as an elected board member of the Licensing Industry Merchandising Association and serves on its charity fund-raising committee.

Prior to joining Nickelodeon, Brodsky served as Senior Vice President, Marketing at Golden Books Entertainment Group where she was responsible for the strategic marketing of all Golden Books’ proprietary assets. Previously, she served as Senior Vice President, Marketing and Merchandising at Broadway Video where she directed the worldwide marketing of the company’s TV and film properties. Brodsky began her career at United Media, where she was instrumental in building Garfield into a licensing phenomenon. She graduated cum laude from the College of the Holy Cross with a B.A. in English.”

And the winners for the LIMA Awards 2011 are:

Overall Best Licensed Program of the Year, Toy Story 3

Best Film, television, celebrity, or entertainment program of the year, Toy Story 3

Best film,television,celebrity or entertainment licensee of the year hard goods, LEGO

Best film,television, celebrity, or entertainment licensee of the year soft goods, Awake, inc. Glee/apparel

Best Licensed Promotion of the Year, Dove Glee for All

Best Corporate Brand Program of the Year, Animal Planet

Best Corporate Brand Licensee of the Year, Shabby chic

Best Art or Design Program of the Year is Victoria, Albert Museum

Best Art or Design Licensee of the Year is Dom Perignon Andy Warhol/champagne

Best character or toy brand program of the year, Hello Kitty

Best Character or Toy Brand License of the Year, smartUSA

Best Character or Toy Brand Licensee of the Year soft goods, Loungefly for Hello Kitty

Best Sports Program of the Year, Nascar

Best Retailer of the Year, Boots

Best Sports Licensee of the Year, UFC