Blue Ivy Company fights Beyoncé over trademark registration of her daughter’s name

In Fashion Law by FASHIONENTLAW™

An event-planning company with the same name as Beyoncé’s daughter has a clear message for the singer as she tries to trademark the moniker: Hold up.

The Blue Ivy company has submitted court documents in an effort to stop Beyoncé from getting ownership of the name “Blue Ivy Carter,” which is the full name of the pop star’s child with Jay-Z, TMZ reported.

The “Hold Up” singer had applied for the title earlier in 2017 in hopes of creating a brand featuring products like video games and beauty supplies, according to the gossip site.

But the Blue Ivy company reportedly contends in its legal filing that Beyoncé’s motive for applying for the trademark is to simply make sure others aren’t able to obtain the name, and not to market products themselves.

NY Daily has the full story.

Photo Credit: Beyonce Instagram page

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