An event-planning company with the same name as Beyoncé’s daughter has a clear message for the singer as she tries to trademark the moniker: Hold up.
The Blue Ivy company has submitted court documents in an effort to stop Beyoncé from getting ownership of the name “Blue Ivy Carter,” which is the full name of the pop star’s child with Jay-Z, TMZ reported.
The “Hold Up” singer had applied for the title earlier in 2017 in hopes of creating a brand featuring products like video games and beauty supplies, according to the gossip site.
But the Blue Ivy company reportedly contends in its legal filing that Beyoncé’s motive for applying for the trademark is to simply make sure others aren’t able to obtain the name, and not to market products themselves.
NY Daily has the full story.
Photo Credit: Beyonce Instagram page
Fashionentlaw™ is the brainchild of Uduak Oduok (Ms. Uduak), an ex-fashion model and industry veteran turned Fashion and Entertainment lawyer. The law blog discusses hot topics in pop culture arising primarily out of the fashion industry.
As a legal practitioner, Ms. Uduak has over two decades of experience counseling individuals and businesses within and outside the creative community. She has counseled designers, apparel manufacturers, models, photographers, retailers, graphic designers, musicians, public relations specialists, and athletes, among others, on diverse legal issues including business formation, licensing, trademark and copyright matters, contracts, intellectual property and contract disputes. She is also an Adjunct Professor.
To arrange a consultation to discuss your case, contact her today at 916-361-6506 or email (firstname.lastname@example.org).