“Naomi Campbell, common sugar. You know you are so fine baby.” Alas folks! An apology can go a long way. Litigation is expensive so can’t we all get along? In this instance, Naomi Campbell says “Yes we can!” to which Cadbury responds with a sigh of relief. So, we are done people. Our first officially closed case. The parties may now leave the doorsteps of the court house and go their sweet sugar coated chocolate way.
“Cadbury is asking Naomi Campbell’s sweet forgiveness.
After the supermodel said that was considering legal action after the brand featured her name in an ad for their Dairy Milk Bliss chocolate, the Kraft-owned company yanked the ads and released a statement apologizing to Campbell and her family.
“Cadbury takes its responsibility to consumers very seriously indeed, and we would never deliberately produce any marketing material we felt might cause offense to any section of society,” the company said on Friday. “It was not our intention that this campaign should offend Naomi, her family or anybody else, and we are sincerely sorry that it has done so.”
The ad that caused the 39 year-old supermodel’s ire was a giant’s billboard campaign features a bar of chocolate and the phrase “Move over, Naomi, there’s a new diva in town.”
Naomi Campbell said the ad wasn’t sweet at all – but racist.
Campbell said chocolate reference is an “insult” to black women.
“It’s upsetting to be described as chocolate, not just for me but for all black women and black people,” Campbell told British newspaper The Guardian. “I do not find any humor in this. It is insulting and hurtful.”
New York Daily News has the full story.
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