Lagos State Launches Global Challenge To Revolutionize Nollywood Video Distribution and Intellectual Property Protection

Lagos, Nigeria (Vocus/PRWEB) February 10 2011

Today the government of Lagos (Nigeria), Africa’s second largest mega-city and capital of the continent’s most populous country announced its challenge to fight rampant video piracy undermining the success of its native film industry. New technology solutions to protect intellectual property, provide more stable financing and secure more effective distribution are only some of the areas in which innovations may boost one of the region’s most prominent industries.

Lagos predicts that advances in a number of technology areas, such as internet video-streaming, wireless internet, mobile media and video, digital watermarking, and mobile payments will make it possible to overhaul it’s film industry’s distribution and commercial models severely undermined by rampant piracy today.

Nigerias film industry, often referred to as Nollywood has been classified as the world’s second most productive after India’s Bollywood, bringing some 200 movies to the market per month. Nollywood has annual revenues exceeding USD 250 million, but suffers from rampant piracy in the region triggered by a combination of under-funded distribution systems, reliance on DVD / VCD sales in the absence of cinemas, and what is considered a lax attitude to intellectual property on the continent.

“Lagos is calling on global companies, entrepreneurs and researchers to present us their technologies and solutions that can secure the future creativity and growth of Nollywood artists and producers, entertaining millions of fans in Africa and beyond”, says Dr Kadri Obafemi Hamzat, Commissioner for Science and Technology of the State of Lagos.

Solutions presented to the challenge, put forward as part of the Living Labs Global Award 2011, will be reviewed by an international jury declaring a winner at the Summit on Service Innovation in Cities taking place in Stockholm on May 12th 2011. The winning solution will be invited to Lagos to pilot the solution for evaluation before a large-scale roll-out.

About the Living Labs Global Award 2011
Living Labs Global, a non-profit association to promote digital service innovation in cities, announces a joint Award with the Cities of Barcelona, Cape Town, Eindhoven, Lagos, San Francisco, Sant Cugat, Stockholm, and Taipei to choose the companies and organizations that have developed solutions that add high value to users in cities around the world.

Deadline for Submission: 28th of February 2011