J.Crew Will Sell Through Nordstrom as Brand Seeks a Revival

J. Crew Group Inc.’s flagship chain will start selling an assortment of women’s clothes at Nordstrom Inc. stores, part of a push to revive growth at the moribund brand.

J. Crew will introduce the collection on Sept. 12 in 16 Nordstrom locations, as well as the department store’s website, according to a statement Monday. The agreement builds on an existing partnership with Nordstrom, which already sells J. Crew’s Madewell brand in 76 stores and online.

The move bucks a trend among many apparel brands, which are decreasing their reliance on department stores. But J. Crew could use a low-cost way to find new customers, said Noel Hebert, an analyst at Bloomberg Intelligence. The company, which loaded up on debt in a 2011 leveraged buyout, has suffered seven straight quarters of declining same-store sales…”

Bloomberg has the full story.