L’Oréal Acquires Kenya’s ‘Nice & Lovely’ Beauty Brand in Multi-Billion Shilling Deal #FashionLaw

For African fashion brands, the recent acquisition by L’Oreal of Kenya’s  ‘Nice & Lovely’ illustrate the importance of trademark registration. Kenya IP blogger via CIPIT Law Blog explains the history and details of the recent acquisition. -Uduak “Media reports (here, here and here) indicate that the world’s largest multinational cosmetics company L’Oréal has acquired Kenya’s Interconsumer Products Ltd’s flagship Nice …