I remember months ago having this discussion on Trademark with a colleague specific to social media. I argued that fans whether well intentioned or not, should not be permitted to use the trademarked name of a business as part of their own business identity or url. Why? It creates brand confusion and also exposes the owner of the trademarked name …
Fashion Emotional Branding, Retailing and Reality TV Shows NY Seminar
I returned this Monday from my little over a week trip to New York. I was there for New York Fashion Week, the Nigeria Entertainment Awards, among other events. While there, I had the privilege of attending Sheppard Mullin’s “Getting Real with Fashion: Emotional Branding; A Fashionista’s Guide to Reality TV; and Alternative Fashion Retailing” seminar. I must say the …