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Using Your Style Guide as a Branding & Marketing Tool #LX11- Licensing International Expo 2011

June 16, 2011

I found the seminar “Using Your Style Guide as a Branding & Marketing Tool” to be intriguing. What is a Style Guide? I think the simplest and straight forward way to explain it is, assume CBS Consumer Products and FremantleMedia Enterprises who represent America’s Next Top Model, decide to license her show to a Licensee in Korea. (This in fact …

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